Advertising and Procedures before the General Directorate of Public Health

Advertising and procedures to be carried out before the MINSA and, specifically, before the General Directorate of Public Health.

Under Article 38 of Executive Decree No. 230 of May 6, 2008 — which regulates Law 13 of January 24, 2008 (adopting measures to control tobacco and its harmful health effects) — every advertisement, publicity or promotion aimed at promoting alcoholic beverages and other lawful drugs, medicines, food or dietary supplements, cosmetics, substances, procedures or other methods to which preventive and/or curative properties are attributed must be submitted for consideration to the General Directorate of Public Health. The Advertising and Publicity Commission acts as advisory body.

Under Resolution No. 0523 of February 21, 2019 — which approves the Internal Regulations of the Advertising and Publicity Commission and its approval procedure — certain requirements must be met to obtain the Commission's resolution approving the advertising.

It is necessary for every legal or natural person promoting these types of products to file this application, as non-compliance may result in sanctions under current regulations.